In November last year Salamanca hosted a 2 day congress called “Congreso Internacional sobre el valor del idioma español”. It was really interesting and for those who missed out you can have a look here at a copy of the program to see what they talked about.
From 1995, the demand of this type of tourism has been increased to an approximated rate of an annual 10%. In 2006, about 150,000 tourists traveled to Spain with a total cost of 255 million Euros. The education offer of Spanish for foreigners in Spain is divided between private centers ( 325 schools for a 80% of the students) and public universities, with more than 40 centers than they take care of the rest.
The importance of having a discussion, analyze and conclude about the value of these economic resources related to the Spanish language, about the present and future strategies of this potential business. That is the objective of the “Congreso Internacional sobre el valor del idioma español”, that will be celebrated in Salamanca from the 24 to the 26 of November (2008).
You can check the program here:
| Monday 24 of November | |
| 08,30 h | Reception and inscription of the participants and delivery of documentation. slow down-coffee |
| 10.00 – 12.00 h | Official inauguration
The role of public institutions in the promotion and dissemination of language. D. Juan Vicente Herrera, president of the Meeting of Castile and Leon The role of the Institute Cervantes in the promotion and diffusion of the Spanish in the world Mrs Carmen Caffarel, director of the Cervantes Institute Spain, Target destination of the tourism related to the learning of the Spanish |
| 12,00 h | Pause |
| 12.30 – 14.00 h | Thematic panels
Room 1: The tourism associated to the Spanish: economic possibilities and benefits The tourist product related to the education of the Spanish in Spain: the international demand D. Antonio Bernabé García, director of Turespaña The tourism related to the language: a business in expansion Room 2: The education of the Spanish for foreigners in Spain: situation and challenges Conductor: D. Julio Fermoso, ex- director of the University of Salamanca and President of ‘Caja Duero’ University program of ELE education The Spanish for foreigners, a business in rise D. Francisco Perez, president of FEDELE (Spanish Federación of Schools of Spanish like Language The Spanish, The second language more studied of the world D. José María Izquierdo, president of the Federation Internacional of Associations of Professors of Spanish The academic training and employment in Spanish like foreign language in Spain Dña. Eulalia Bombareli González, technician of ECYL. The expansive attraction of the Spanish in the Anglo-Saxon world D. Carlos Vega, president of APUNE (Association of North American University Programs in Spain) The international perspective about education of the Spanish, D. Francisco Moreno Fernández. academic director of the Cervantes Institute |
| 14.00 – 16.00 h | Lunch for assistants |
| 16.30 – 18.00 h | Forum of discusion
Room 1: The Spanish, a language for the businesses D. Angel Cabrera , president of Thunderbird, The Garvin School of International Management The language like competitive advantage in the relations with Latin America Miguel de la Rosa , director of Acción Institucional para Latinoamérica de Telefónica The Spanish like new asset in the businesses at international level Jose Manuel Moreno , director-coordinator of global division Santander Universities and general assistant director of the Santander Group Room 2: Thematic panel: Language, leisure and the hotel trade: An attractive tourist and economic one. Lines of action of the lodgings of rural tourism to attract the linguistic business Miguel Carrera Troyano, professor of Economy applied of the University of Salamanca. |
| 16.30 – 18.30 h | Commercial presentations of companies related to the Spanish like tourist resource (OPTIONAL). In parallel, throughout the day tables of hiring will be organized |
| 18.30 h | End of the day and optional activities plan |
| Tuesday 25 of November | |
| 10.00 – 11.00 h | Conference: “The business of the culture”. Format interviews |
| 11.00 h | Coffee Break |
| 11.30 – 12.00 | Presentation of study
Chanel Windows |
| 12.00 – 13.30 h | Thematic panels
Room 1:New channels for the promotion of the Spanish Conductor D. Miguel Pérez Subías, president of the Association of Users of Internet Internet, an effective tool for the promotion of the Spanish Luis Collado, Book person in charge of Google Spain and Portugal Changes and advantages of the new forms of communication Ramón Tijeras, director of the Virtual Center Cervantes and Informatic and Cervantes TV The Internet television like channel for the promotion and diffusion of the Spanish Sergio Gazeau, founder of Lingus TV Room 2: Language and economy: international experiences. The Cultural Institutes of England, France and Germany Presenter and Moderator: D. Juan Pedro Basterrechea, director of Commercial Management and Development of the Cervantes Institute The English, a tourist business in England: the management of the Bristish Council The French, bow of union of 56 countries: the paper of the Alliance Française in its international diffusion |
| 13.30 – 15.30 h | Rest and Lunch |
| 16.00 – 18.00 h | Forum of Debate
Room 1: Economic benefits derived from the students mobility programs. The European support to the mobility of students The English experience in the education and mobility programs through world. D. Gerry O’Sullivan, person in charge of the European Programs of The Higher Education Authority. The mobility programs, a contribution to the cultural and linguistic development of Europe. The promotion of the study of the Spanish in the United Kingdom schools and the promotion of Spain as destiny of linguistic tourism. Jose Antonio del Tejo, advisor of education of the Spanish embassy in the United Kingdom. Rafael Bonete, University of Salamanca Room 2: Agencies and academies: synergies and competitions The organization and management of the abroad language courses: the paper of the academies Dña. Rosa Canela Pique, president of Inlingua The specialization, key of the supply of the academies D. Antonio Anadón, president of Enforex Agencies: The integral management of trips to learn languages Accreditation of the quality in the ELE centers Ane Muñoz, Cervantes Institute |
| 16.00 – 18.00 h | Commercial presentations of companies related to the Spanish like tourist resource (OPTIONAL). In parallel, throughout the day tables of hiring will be organized |
| 18.00 h | End of the day and optional activities plan |
| Wednesday 26 of November | |
| 10.00 h | Conference: “The Hispanic market of mass media”. Format interviews |
| 11.00 h | Coffee Break |
| 11.30 – 13.00 h | Thematic panels
Room 1:The publishing sector in Hispanic speech Conductor: The increasing demand of books and materials of quality for the education of the Spanish language and culture. D. Emiliano Martinez, president of Santillana Group Past, present and future of the training materials of the Spanish like foreign language |
| 13.00 – 14.00 h | Conference.
“The yield of the Spanish like economic resource in the international markets” D. José Luis García Delgado, ex- director of the University Menéndez Pelayo, maximum responsible of the project “Economic Value of the Spanish: a multinational enterprise ” and Academic member of the Real Academy of Sciences Morals and Policies. |
| 14.00 h | Cocktail lunch of Closing |
I came across your site looking for information about spanish language courses.
Congrats for the topics you´ve been posting. I´ll include a link from my site.
All the best,
Jim Nolan
info@audiobookslearning.com
http://www.audiobookslearning.com/Title.aspx?titleId=113&srch=spanish