The role of public institutions in the promotion and dissemination of language.

D. Juan Vicente Herrera, president of the Meeting of Castile and Leon

The role of the Institute Cervantes in the promotion and diffusion of the Spanish in the world

Mrs Carmen Caffarel, director of the Cervantes Institute

Spain, Target destination of the tourism related to the learning of the Spanish
D. Joan Mesquida, Secretary of State of Tourism

Room 1:

The tourism associated to the Spanish: economic possibilities and benefits
Conductor: D. Jose Antonio Carrasco, president of the Spanish Association of Professionals of the Tourism.

The tourist product related to the education of the Spanish in Spain: the international demand

D. Antonio Bernabé García, director of Turespaña

The tourism related to the language: a business in expansion
D. Mauro Biondi, president of STOP (Association of language Travel Organization)

Room 2:

The education of the Spanish for foreigners in Spain: situation and challenges

Conductor: D. Julio Fermoso, ex- director of the University of Salamanca and President of ‘Caja Duero’

University program of ELE education
D. Juan Felipe García Santos, expert in Spanish language and director of International Courses of the University of Salamanca

The Spanish for foreigners, a business in rise

D. Francisco Perez, president of FEDELE (Spanish Federación of Schools of Spanish like Language
Foreigner)

The Spanish, The second language more studied of the world

D. José María Izquierdo, president of the Federation Internacional of Associations of Professors of Spanish

The academic training and employment in Spanish like foreign language in Spain

Dña. Eulalia Bombareli González, technician of ECYL.

The expansive attraction of the Spanish in the Anglo-Saxon world

D. Carlos Vega, president of APUNE (Association of North American University Programs in Spain)

The international perspective about education of the Spanish,

D. Francisco Moreno Fernández. academic director of the Cervantes Institute

Room 1:

The Spanish, a language for the businesses
Conductor and initial presentation:

D. Angel Cabrera , president of Thunderbird, The Garvin School of International Management

The language like competitive advantage in the relations with Latin America

Miguel de la Rosa , director of Acción Institucional para Latinoamérica de Telefónica

The Spanish like new asset in the businesses at international level

Jose Manuel Moreno , director-coordinator of global division Santander Universities and general assistant director of the Santander Group

Room 2:

Thematic panel: Language, leisure and the hotel trade: An attractive tourist and economic one.

Lines of action of the lodgings of rural tourism to attract the linguistic business
Javier Herrera Platero, president of ASETUR (Spanish Association of Rural Tourism)

Miguel Carrera Troyano, professor of Economy applied of the University of Salamanca.

Chanel Windows

Room 1:New channels for the promotion of the Spanish

Conductor

D. Miguel Pérez Subías, president of the Association of Users of Internet

Internet, an effective tool for the promotion of the Spanish

Luis Collado, Book person in charge of Google Spain and Portugal

Changes and advantages of the new forms of communication
Javier del Arco Icarabias Méndez, scientific and cultural coordinator of the Foundation Vodafone Spain.

Ramón Tijeras, director of the Virtual Center Cervantes and Informatic and Cervantes TV

The Internet television like channel for the promotion and diffusion of the Spanish

Sergio Gazeau, founder of Lingus TV

Room 2:

Language and economy: international experiences. The Cultural Institutes of England, France and Germany

Presenter and Moderator:

D. Juan Pedro Basterrechea, director of Commercial Management and Development of the Cervantes Institute

The English, a tourist business in England: the management of the Bristish Council
Tony Jones, director of the services of quality of the English of the British Council

The French, bow of union of 56 countries: the paper of the Alliance Française in its international diffusion
D. Pascale Fabre, director of the Alliance Française

Room 1:

Economic benefits derived from the students mobility programs.

The European support to the mobility of students
D. Jose Ramon Alonso. director of the University of Salamanca

The English experience in the education and mobility programs through world.

D. Gerry O’Sullivan, person in charge of the European Programs of The Higher Education Authority.

The mobility programs, a contribution to the cultural and linguistic development of Europe.
Gesa Heym-Halayqa, vicedean of International Subjects of the Office Internacional of the Free University of Berlin.

The promotion of the study of the Spanish in the United Kingdom schools and the promotion of Spain as destiny of linguistic tourism.

Jose Antonio del Tejo, advisor of education of the Spanish embassy in the United Kingdom.

Rafael Bonete, University of Salamanca

Room 2:

Agencies and academies: synergies and competitions

The organization and management of the abroad language courses: the paper of the academies

Dña. Rosa Canela Pique, president of Inlingua

The specialization, key of the supply of the academies

D. Antonio Anadón, president of Enforex

Agencies: The integral management of trips to learn languages
D. Richard Bradford, managing director of Cactus in UK

Accreditation of the quality in the ELE centers

Ane Muñoz, Cervantes Institute

Room 1:The publishing sector in Hispanic speech

Conductor:
D. Jose Moyano, president of ANELE, National Association of Book Publishers and Training material.

The increasing demand of books and materials of quality for the education of the Spanish language and culture.

D. Emiliano Martinez, president of Santillana Group

Past, present and future of the training materials of the Spanish like foreign language
Carlos Gumpert, director of Sgel

“The yield of the Spanish like economic resource in the international markets”
Conductor:

D. José Luis García Delgado, ex- director of the University Menéndez Pelayo, maximum responsible of the project “Economic Value of the Spanish: a multinational enterprise ” and Academic member of the Real Academy of Sciences Morals and Policies.