From 1995, the demand of this type of tourism has been increased to an approximated rate of an annual 10%. In 2006, about 150,000 tourists traveled to Spain with a total cost of 255 million Euros. The education offer of Spanish for foreigners in Spain is divided between private centers ( 325 schools for a 80% of the students) and public universities, with more than 40 centers than they take care of the rest.
The importance of having a discussion, analyze and conclude about the value of these economic resources related to the Spanish language, about the present and future strategies of this potential business. That is the objective of the “Congreso Internacional sobre el valor del idioma español”, that will be celebrated in Salamanca from the 24 to the 26 of November (2008).
You can check the program here:
|Monday 24 of November|
|08,30 h||Reception and inscription of the participants and delivery of documentation.
|10.00 – 12.00 h||Official inauguration
The role of public institutions in the promotion and dissemination of language.
D. Juan Vicente Herrera, president of the Meeting of Castile and Leon
The role of the Institute Cervantes in the promotion and diffusion of the Spanish in the world
Mrs Carmen Caffarel, director of the Cervantes Institute
Spain, Target destination of the tourism related to the learning of the Spanish
|12.30 – 14.00 h||Thematic panels
The tourism associated to the Spanish: economic possibilities and benefits
The tourist product related to the education of the Spanish in Spain: the international demand
D. Antonio Bernabé García, director of Turespaña
The tourism related to the language: a business in expansion
The education of the Spanish for foreigners in Spain: situation and challenges
Conductor: D. Julio Fermoso, ex- director of the University of Salamanca and President of ‘Caja Duero’
University program of ELE education
The Spanish for foreigners, a business in rise
D. Francisco Perez, president of FEDELE (Spanish Federación of Schools of Spanish like Language
The Spanish, The second language more studied of the world
D. José María Izquierdo, president of the Federation Internacional of Associations of Professors of Spanish
The academic training and employment in Spanish like foreign language in Spain
Dña. Eulalia Bombareli González, technician of ECYL.
The expansive attraction of the Spanish in the Anglo-Saxon world
D. Carlos Vega, president of APUNE (Association of North American University Programs in Spain)
The international perspective about education of the Spanish,
D. Francisco Moreno Fernández. academic director of the Cervantes Institute
|14.00 – 16.00 h||Lunch for assistants|
|16.30 – 18.00 h||Forum of discusion
The Spanish, a language for the businesses
D. Angel Cabrera , president of Thunderbird, The Garvin School of International Management
The language like competitive advantage in the relations with Latin America
Miguel de la Rosa , director of Acción Institucional para Latinoamérica de Telefónica
The Spanish like new asset in the businesses at international level
Jose Manuel Moreno , director-coordinator of global division Santander Universities and general assistant director of the Santander Group
Thematic panel: Language, leisure and the hotel trade: An attractive tourist and economic one.
Lines of action of the lodgings of rural tourism to attract the linguistic business
Miguel Carrera Troyano, professor of Economy applied of the University of Salamanca.
|16.30 – 18.30 h||Commercial presentations of companies related to the Spanish like tourist resource (OPTIONAL). In parallel, throughout the day tables of hiring will be organized|
|18.30 h||End of the day and optional activities plan|
|Tuesday 25 of November|
|10.00 – 11.00 h||Conference: “The business of the culture”. Format interviews|
|11.00 h||Coffee Break|
|11.30 – 12.00||Presentation of study
|12.00 – 13.30 h||Thematic panels
Room 1:New channels for the promotion of the Spanish
D. Miguel Pérez Subías, president of the Association of Users of Internet
Internet, an effective tool for the promotion of the Spanish
Luis Collado, Book person in charge of Google Spain and Portugal
Changes and advantages of the new forms of communication
Ramón Tijeras, director of the Virtual Center Cervantes and Informatic and Cervantes TV
The Internet television like channel for the promotion and diffusion of the Spanish
Sergio Gazeau, founder of Lingus TV
Language and economy: international experiences. The Cultural Institutes of England, France and Germany
Presenter and Moderator:
D. Juan Pedro Basterrechea, director of Commercial Management and Development of the Cervantes Institute
The English, a tourist business in England: the management of the Bristish Council
The French, bow of union of 56 countries: the paper of the Alliance Française in its international diffusion
|13.30 – 15.30 h||Rest and Lunch|
|16.00 – 18.00 h||Forum of Debate
Economic benefits derived from the students mobility programs.
The European support to the mobility of students
The English experience in the education and mobility programs through world.
D. Gerry O’Sullivan, person in charge of the European Programs of The Higher Education Authority.
The mobility programs, a contribution to the cultural and linguistic development of Europe.
The promotion of the study of the Spanish in the United Kingdom schools and the promotion of Spain as destiny of linguistic tourism.
Jose Antonio del Tejo, advisor of education of the Spanish embassy in the United Kingdom.
Rafael Bonete, University of Salamanca
Agencies and academies: synergies and competitions
The organization and management of the abroad language courses: the paper of the academies
Dña. Rosa Canela Pique, president of Inlingua
The specialization, key of the supply of the academies
D. Antonio Anadón, president of Enforex
Agencies: The integral management of trips to learn languages
Accreditation of the quality in the ELE centers
Ane Muñoz, Cervantes Institute
|16.00 – 18.00 h||Commercial presentations of companies related to the Spanish like tourist resource (OPTIONAL). In parallel, throughout the day tables of hiring will be organized|
|18.00 h||End of the day and optional activities plan|
|Wednesday 26 of November|
|10.00 h||Conference: “The Hispanic market of mass media”. Format interviews|
|11.00 h||Coffee Break|
|11.30 – 13.00 h||Thematic panels
Room 1:The publishing sector in Hispanic speech
The increasing demand of books and materials of quality for the education of the Spanish language and culture.
D. Emiliano Martinez, president of Santillana Group
Past, present and future of the training materials of the Spanish like foreign language
|13.00 – 14.00 h||Conference.
“The yield of the Spanish like economic resource in the international markets”
D. José Luis García Delgado, ex- director of the University Menéndez Pelayo, maximum responsible of the project “Economic Value of the Spanish: a multinational enterprise ” and Academic member of the Real Academy of Sciences Morals and Policies.
|14.00 h||Cocktail lunch of Closing|